In an attempt to kick-start this process, the report lays out ways in which action can be taken. It calls for social media companies to actively promote ‘body kindness’ and suggested the Advertising Standards Authority consider ‘pre-vetting high-reach broadcast adverts from high-risk industries’, such as those connected to weight loss products and cosmetic surgery, to ensure all ‘codes’ are adequately followed.

It also calls for individuals to make concerted efforts themselves to be mindful about how they view their bodies, and speak about them to others (especially children), and to seek help if necessary.